D-Wade to endorse Chinese shoes
After an endorsement with Air Jordan,
Miami Heat super star Dwayne Wade has signed an endorsement with little known
Chinese shoemaker, Li-Ning. Wade says he wants to establish new shoe power
houses instead of teaming up with pre existing big name brands. It reminds me
of this year in basketball. For the last eternity we have worn Nike team
basketball shoes at Batesville but this year, we decided on Adidas. Though they
are less known, they are very high quality and look pretty good too. D-Wade
will get the shoes a lot of publicity on the defending NBA champion Heat squad featuring
Chris Bosh and Lebron James, who has his own shoe line with Nike. "We
went our separate ways. But I’m still honored to have represented my favorite
player of all time and his brand.", said Wade. “It was Just that time.”
Fellow heat star, Shane Battier, has a deal with Li-Ning rival, Peak. The two
heat players joked about the upcoming competition between the two brands but
both say they are proud to be there. Wade says the shows he had on in practice
are far from the final product, which are speculated to be released later in
the month when the heat travel to China to play the clippers.
References:
http://www.huffingtonpost.com/2012/10/03/dwyane-wade-leaving-jordan-chinese-shoe-lining_n_1936278.html
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